Tuesday, 23 September 2008

Chapter III: There is Always Room for a Good Product

At first I have to say that economics is not my strongest areas.. Quite often I have to struggle to stay awake while reading about it.. A non-market production? And in my field of activities..

Well, just to give you some mind-flow: Internet actually is a place where nonmarket productions can live. If you think you create something by yourself, meaning not that much people is needed to do the work, the costs of the product are not that huge. The first but is of course how to make your product visible. If you just put it so some server (there are some even free or almost free places) and don´t do anything to make it found, then you can say that you have just wasted your time.

Nowadays communities and networking with people and communities is "the thing", meaning blogs, wikis, galleries, Facebook, SecondLife and so on. So, your marketing plan contains a nice list of different places where to make your own profile and put your product in (or a link to it). Then you just have to be active, active and active. Make your friends, relatives and aquaintances test your product and write reviews about it until they beg you to stop. Spread the word. If your product is good and you have managed to find the right target group then the rest is history. Your product will spread through Internet like a wildfire.

Just are you good enough to create a new IRC-Gallery, MySpace or Wikipedia?

I think there is always a order for an innovative, smart and simple-to-use tool. For example to work collectively (enhance wikis) or study online (enhance for example Moodle). Or why not to just bring yourself up and known (enhance blogs).

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